And easyrecipesecrets is my little corner of the internet!
I launched easyrecipesecrets in 2018 while I was still working full‑time as a graphic designer in Portland, Oregon. I wanted a place where I could share the simple, weeknight meals that kept my family fed without spending hours in the kitchen. The first post was a 15‑minute chicken stir‑fry that I posted on a whim, and within a month I had 1,200 unique visitors.
Fast‑forward to 2024, the site now averages 140,000 monthly pageviews and has a newsletter list of 22,000 hungry readers. I’ve added a searchable recipe index, a seasonal “Pantry Staples” guide, and a short video series that debuted in March 2023. In September 2023 I was featured in Food & Home Magazine, which drove a surge of 8,000 new visitors in just a week.
When I’m not testing a new sauce or tweaking a recipe, I’m at home in the Alberta‑style house I share with my partner, Sam, and our two rescue dogs, Milo and Luna. We love hiking the Columbia River Gorge, collecting vintage cookbooks, and binge‑watching classic sitcoms on Sunday evenings. My three favorite things? Fresh basil, the smell of coffee brewing at dawn, and the sound of a perfectly timed oven timer.
One quirky habit I’ve kept since the early days is writing each recipe on a small index card before typing it up. It forces me to think about the steps in a way that’s easy for anyone to follow—exactly the vibe I aim for on easyrecipesecrets.